Shefali Bohra
Co-Founder ︎


Interaction Designer & Design Strategist


Her wide range of experiences include working as a Design engineer at various design consultacies and startups to working as a Design Strategist at Fractal.ai alongside data scientists to create AI/ML driven services and products. Responsible for create beta level prototypes to building strategic and tailored business solutions.




Debra Babalola
Co-Founder ︎


Product Designer & User Researcher


  • Specialises in human-centred design within healthcare. She has previously worked as an Interaction Designer at the German Aerospace Centre where she developed an interface for upper-limb prosthetics that helped amputees train their prostheses.






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